Germany 1947, Ludwig Mies van der Rohe coined the expression Less Is More, shortly after Max Bill spoke about “Gute Form” or good design, and Dieter Rams talked about “Weniger, aber besser” or “less, but better”.
All of these expressions perfectly sum up a tendency that was developing in the 1930s. The necessity of minimalism and the will to break free from the decor that characterized the roaring Twenties. It’s not just a rejection of the ornament but it was about the idea of reducing the object to its essence, to the perfect adherence between shape and function.
This new consciousness is not only manifested in design and architecture, but even in graphics where stick characters take the place of those with graces.
Opulence or complexity are no longer elegant and give way to minimalism.
Less Is More in the design world translates into less signs more essentiality, but also less raw material and more efficiency.
This way of thinking about design is not a passing trend, in fact nowadays more than seventy years later, it remains a rule, shared by architects, in the industrial design world, as well as in fashion and in the technological sector : Comme des Garçons, Jill Sanders and Apple are examples of success and continuity.
Essentiality is the stylistic signature of Warli’s design, our 'zeitgeist' that since its origin, has developed over time. From the design of patterns for rugs to complements, the reduction of signs, textures, the research of modernity applied to production techniques is what makes the company recognizable since the beginning.
Twilight is our outdoor and indoor lantern, one of our best sellers, isalso the perfect example of essentiality effectiveness, A thin steel structure that houses a hand-crafted glass diffuser with a curved and slender shape.
Less Is More is a way to be. Less Is More is elegance.